simple guide to search engine optimization seo this one works

Search Engine Spiders! What they do?

If you own a website you should definitely know what a search engine is and how it works even before creating your website. The prime duty of the search engine is carried out by the search engine spiders. These spiders visit every website, read the contents and submit these details to the search engine directory. When a user type certain set of keywords to look for the information he need, the search engine lists the sites with the same set of keyword. The ranking is allotted to the sites based on various factors such as keyword, content, keyword density and many other onpage and offpage optimization. So, to get good ranking in the search engines we are implementing various SEO techniques in the website.

The following are some of the optimization that is necessary for your website to attract the search engine spiders.

* Page file name

The page file name is the one that give an outline of the content in your website to the search engine spiders. So, the page file name should depict the information and should clearly explain the content of your business. For example, if you are selling candies through online stores, then the page file name should not be kept as “page_three.html”. This file name cannot do any impact on search engine spiders. Instead you can choose “sweet_candies.html”. This small change will give extreme effect to your website. The search engine spider will show interest in knowing more information from your site and place your website at the top of the list.

* Title Tag

From page file name, search engine spiders move to the title tag. You could have noticed the title tag at the top of the html page in many websites. This title tag will be read by search engine spider. So, if your website is created without a title tag, then in the search results page, your site will appear as an “untitled document”. So, if your website is selling candies, then the suitable title tag for your website will be “Online Candy Shop”. If your website appears without title in the results page, then you are likely to lose genuine visitors to your site.

The title tag can also be added with few words to describe the nature of your site or business. For example you can improvise your title tag like this for best results “Online Candy Shop – The best shop in San Antonio that supplies candies”. So, with this result if any person from San Antonio wants to buy candies, will click the link to visit your site.

* Meta Tags

Meta Tags are written with one or two sentences explaining the nature of business or website. These meta tags cannot be seen by us but it can be sensed by the search engine spiders. A website with keyword rich meta tag will boost your website ranking.

* Content

This is the major part of optimization where the webmaster needs to concentrate. The content should be filled with keywords here and there. Overloading the keyword in the content is rejected by search engine spider. The content should be informative and should not be spammy. Adding the keyword in the first and last lines of content will drag the attention of the search engine spider.

About the Author

Get more information about search engine optimization.

(saran). Submitted on Wed, 18 Jan 2012 Time: 3:48 AM

Rating: Not yet rated

Comments

No comments posted.