The Moncler Jackets Development

France's top brand Moncler down with the Japanese brand Visvim cross-border flows and the introduction of men's accessories. A new brand called Moncler V. Products will be available in the fall for 10 years. The price of conventional series in the same Moncler including apparel, accessories and shoes for 20 different items. Many series of products inspired by the fifties or sixties Moncler products. Moncler V will occur in 150 outlets including 25 in Japan.Moncler previously with Chitose Abe brand Sacai cross-dress brand Moncler S.

Company president and creative director Remo Ruffini said: "Our strategy to expand yes most concentrated way Moncler brand. A brand can maintain the same quality image can grow up healthily." Remo Ruffini 2003 acquisition of the brand. Moncler Jackets sales last year reached 220 million euros.

Marco De Benedetti, Carlyle Group the acquisition of the Italian department director also expressed a similar strategy :"We must resist the temptation to grasp the long-term strategy is to control development. we are not pursuing growth at all costs."

Ruffini that need to re-adjust the product Moncler and sales distribution. Some poor performance shops should be closed. Currently, the brand has 23 independent shops worldwide, in Italy, France, Germany, the United States and Japan.

Moncler is expected to open around the world about 12 stores. The company looks forward to China, South Korea and the Russian market.

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Author (ximike2101). Submitted on Thu, 29 Jul 2010 Time: 5:28 AM

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