Moncler's Unique Vision

Since the beginning of 1996, "Moncler down jacket" to introduction of a series of consumption of equipment. Each year into R & D and design costs account for 3% -7% of sales range. Development of new products can be developed each year from the original to add some style to the design and development of more than 400 kinds of styles. At the same time "Moncler" with Chinese Academy of Sciences and other research institutions collaborate in the peer to take the first nano-material and antibacterial filling in anti-fouling materials. Received a good market consequences.

In 1997, after best fight, "Moncler" battle groups from the Chinese apparel to the continuation of years of exclusive contracts that Down prevailing trend. With the model clothing from the "Moncler" designer Zhu Lin designed sections onto T-shaped platform down jacket. "Moncler" beginning to grasp the trend of cutting-edge products automatic right to automatically adapt to the market by the beginning of automatic lead the market.

Campaign to promote. Down for the masses consumables, advertising to promote essential. Beginning in 1996, "Moncler" added year by year for advertising spending. In September 2002 Enterprise renamed "Moncler Limited", ad spending to 137 million yuan, by 2005 the figure was 180 million yuan.

"Moncler" there are two characteristics of advertising. First, we should do it the best. "Moncler Chinese official website," the high cost of land in Shanghai where the central tower within the area of more than 1000 square meters of neon signs. Although expensive but Moncler Jackets think that it is the value because it concerns only one.Second, find others do not pay attention to the blank. For example CCTV Forecast by advertising during a down jacket does not pay attention to the beginning of the rest of the brand. Monlcer is the first done in the above, the invention is also a very good result.

Brand segment. "Corporate big and famous brands that competitors also are staring at you." Monlcer Down said. Second and third line of the brand beginning with "Moncler official website" in the market. Their tactics is to shop and stalls placed in you "Moncler" next to the brand but the prices are lower than you. But moncler has their way to solve it.

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We are the best supplier of Moncler Jackets. We can provide high quality,lower price,free shipping and so on. Enjoy your shopping in our store.

Author (ximike2101). Submitted on Thu, 5 Aug 2010 Time: 9:41 PM

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